Internet Marketing

Since we’ve been focusing recently on marketing and its major role in not only identifying customers’ needs but also persuading them into buying a product, I’ve chosen to blog about a recent article posted on Wall Street Journal concerning this topic. The article “Here, tweeting is a class requirement” discusses an interesting way of marketing a product that Sprint has adopted to promote its new 4G network. Basically, the company has provided a class at Boston Emerson College with smart phones and unlimited service and access to the Internet in order to promote this new network. Those students can tweet, Facebook, produce videos on YouTube and implement any other ideas that they might have in order to spread the word to other students about the new network.

I think that Sprint was very smart when it chose to adopt this marketing technique for many reasons. First, identifying young people and students as their primary targets, Sprint brilliantly found a way to reach its targets by giving a portion (the class at the university) the opportunity to promote the product. This not only helps Sprint reach its targeted people but also provides an opportunity for those students to be creative when marketing the product. Second, using the Internet as a marketing technique or medium to inform customers about the existence of your product is smart. This is because the Internet can reach a wide audience from around the world and using popular websites like Twitter and Facebook will guarantee the attraction of many customers. In addition, the Internet is a faster and much cheaper way of conducting marketing.

Link to article:

http://online.wsj.com/article/SB10001424052748704476604576158643370380186.html?mod=WSJ_PersonalTechnology_LEFTTop