Apps!

While major consumer electronics companies like Apple, Motorola and Sony are extending their product lines, a new competitive market has been growing rapidly: Apps Market. Apple, Google Inc. and most recently Amazon.com are now focusing on creating a variety of distinguished apps in their Apps Store in order to differentiate themselves from their competitors as well as provide the consumers with convenient and innovative apps.  Apple was the first company to launch its store back in 2008, offering its consumers a wide range of apps ranging from music, books, and games to newspapers and magazines. In fact, it is said that Apple has more than 350 000 apps now. Following Apple is Google Inc. with the second largest number of apps through its Android Market. The article “Trying to stand out in Apps crowd” highlights the differences between the number and choices of apps that are provided by both Apple and Google. Most importantly, the main point to take from this article is the popularity of the Apps Store in becoming a new investment opportunity. The consumer electronics industry is not only producing different devices, it is also presenting opportunities for developers to get creative in terms of establishing unique apps at competitive prices. I think this provides a chance for other non -consumer electronics companies to market themselves by creating apps. For instance, Apple offers apps for major stores like Forever 21, Zara and many more. The Apps Market is definitely opening the doors to potentially creative innovators as well as to companies operating in different markets/industries.

Sourse:http://online.wsj.com/article/SB10001424052748703410604576216890016705866.html?mod=WSJ_PersonalTechnology_LEFTTop#articleTabs%3Darticle