This website gives their opinion on top mission statements throughout all the industries. Because some of these companies have very different goals, their mission is different for every situation. One thing I think that is so great about all these mission statements is the fact of how simple some of them are. For instance, Health Net, a large health insurer, has the mission statement, "To help people be healthy, secure, and comfortable." Eight words creates an idea for the entire company. Now the statements don't have to be this short, but being concise definitely helps in their case. I know what Health Net wants to do with their company.
More specifically inside the Consumer Electronics realm, Sony creates a pretty good mission statement. Their goal is to, "To experience the joy of advancing and applying technology for the benefit of the public." I know what I'm getting when I buy from these companies. All across the industry companies create solid mission statements. Although a mission statement is something that may be overlooked, it can definitely impact a customers idea of whether to use the company or not. These companies have created solid mission statements that really show what they want to do.
Chris
I also think that mission statements should preferably be short and precise, because the whole point of writing a mission statement is not only to inform the consumers about the firm, its goals and its purposes but also catch the attention of the consumers. For instance, Sony's statement is very clear, direct and memorable as well. In this one sentence, the firm was able to communicate its message of providing its consumers with great and advanced technology without making it too long and boring (which is not easy to do).
ReplyDeleteI also really like the simplicity of the mission statements! I never realized how short they could actually be. I like how Health Net's mission statement summarizes their entire company's values in eight simple words. If the mission statements weren't so short it would definitely lose me as a reader. Both Sony and Health Net have very effective mission statements. They summarized their values in a concise and simple way.
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