For this blog, I went to different companies' mission statements and Corporate Responsibility Reports. One can clearly see the company's values throughout both of these things. In Sony's mission statement they express: "Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products." From this mission statement, one can see that Sony is always striving to advance, and that they want to please their customers.
IBM states that its corporate responsibility efforts "are tightly aligned with [their] strategic business priorities, and integral to all [their] relationships-with clients, employees, and communities worldwide". In addition, they list that "IBM is committed to environmental leadership in all of its business activities, from its operations to the design of its products and use of its technology". From the corporate responsibilities listed on IBM's website, one can see that their values are for the best interest of their clients and for the environment.
By looking at these company's mission statements, their values can be seen very clearly. Both of these companies show the relationship between their business and society. It is important to have a strong corporate responsibility report and a strong mission statement so that the consumers can trust the company.
Works Cited:
http://www.sony-europe.com/article/id/1178278971157
http://www.ibm.com/ibm/responsibility/?re=1brf2
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